Human-grade ingredients

The top-quality, human-grade ingredients used in FRESH are sourced from the same places we buy our own food.


FRESH is made using 60% raw meat with bones, finely ground whole (we use USDA chicken legs & thighs and ground top round of beef, all certified for human consumption) and 10% USDA organ meats for a total of over 70% real fresh, human grade meat, then 15% fresh human grade vegetables, washed, trimmed and ground, 10% various additives (whole fresh organic eggs pulverized whole, ground organic flax seed, whole organic yogurt, organic alfalfa powder, and fresh crushed garlic), and 5% ripe fruit, rinsed and trimmed. 


No commercially available dog or cat food is made this way, even if you find it in the refrigerator section of your grocery store.

Improved health

Experts agree that if you are currently feeding a processed, commercial diet like most dog owners, your dog's health will likely benefit from being fed at least some fresh whole food.


The many benefits cited by Dr. Billinghurst include:


  • increased energy levels

  • increased lean body mass

  • many dental problems disappear

  • many skin problems disappear

  • infected ears become healthy

  • anal sac problems disappear

  • arthritis disappears

  • incontinence disappears

  • improved water balance (kidney)

  • disappearance of "dry eye" syndrome

  • resistance to internal and external parasites

  • disappearing diabetes

  • reproductive problems disappear

  • improvements in behavior

  • reduces the impact of a range of degenerative diseases (like cancer, the biggest killer of dogs)


FRESH is also naturally low in fat, and is perfect to treat pancreatitis and diabetes.

Reasonable Cost

The per serving cost of feeding FRESH is very reasonable when you consider the investment you are making in your dog's health.


Dr. Marty Goldstein says, "Overall better health from a quality home made diet (such as FRESH) can significantly reduce vet bills. If costs are factored in, then a home made diet (such as FRESH) is a bargain....". 


Yes your kibble bill will be reduced significantly, your vet bills will likely reduce, but more importantly you will be saving your dog from many conditions, illnesses, and suffering that can be brought on over time by eating inappropriate commercially-produced dog food, which is mostly made up of waste from the human food industry (see for yourself - compare our list of ingredients with any commercial brand - you won't even truly know what some of their ingredients are). 


If you care deeply, feed FRESH. It's a better way to feed your dog.

Better than commercial raw food options

Even the commercial raw diets on the market today don't compare with the ingredients or process that we use to make FRESH.


They do not use USDA inspected meats certified for human consumption that we use exclusively in our recipes. For example, many raw food manufacturers use waste, chicken frames and necks, as the primary source of "meat", slightly spoiled meats, or meats not fit for human consumption for a variety of reasons, and because it's cheaper than using USDA certified meats.

Low Risk of bacterial illness

The risk of your dog, or you, becoming ill from salmonella or some other bacteria is small because of where our ingredients come from, and how we handle them. It is no more risky than than the meat you prepare for yourself or your family now.


FRESH is NOT manufactured in a large processing plant in who-knows-where that uses waste from the human food industry, or meats that are not USDA inspected and approved for human consumption (likely the reason that these large commercial pet food manufacturers have so many recalls). We are different. We make our food in an approved kitchen in small batches to maintain quality and freshness, freeze it immediately, and we follow safe handling precautions for raw meat just as we always have, and so should you.


That said, if you are hesitant about feeding raw food to your dog, read what these veterinarians have to say about it, then decide. If it still makes you uncomfortable, lightly cook the food. It is still better than feeding a totally processed commercial diet.


“The presence of bacteria in raw food often worries pet owners and vets. They assume the bacteria which are normally present in these foods, will make pets sick. In our long experience of feeding our own pets this way over 40 years, and literally thousands of clients doing the same (over 25 years), we find this fear to be groundless.” - Dr. Billinghurst


“One concern often cited with the above two methods (he is referring to Dr. Billinghurst’s raw feeding methods in his article published in the 2012 winter issue of “Integrative Veterinary Care”) is the possible contamination of the food with pathogenic bacteria and/or parasites. Raw meat products for human or animal consumption are loaded with pathogenic bacteria that are killed when the meat is cooked. Serving these meats raw would appear to pose a danger to pets and their human companions. In my opinion, this danger is overblown. In one recent study, 33% of dry dog food samples and 8% of canned dog food samples tested positive for non-type specific E. coli, and 4% of canned food samples tested positive for cryptosporidium. Another report found up to 36% of healthy dogs and up to 18% of healthy cats shed salmonella in their stool. Decades of feeding raw meat diets shows fewer problems than commercial foods with their frequent recalls.” - Dr. Knueven


“Let’s talk about using raw foods for animals. By this I mean feeding uncooked food as much as possible. Some things, like grains and some vegetables, will have to be cooked to be digestible, but meat, poultry , fish, dairy, eggs, soft vegetables, and fruits can all be fed raw with great benefit.

The living testimony exemplified in the many people and animals who thrive on diets that include plenty of fresh raw vegetables, fruits, dairy products, and other foods is enough to convince me that a diet of cooked foods alone will not maintain your pets in top-notch condition. Moreover, clinical experience over the last 27 years confirms this. The difference in many animals given a home-prepared, raw food diet after eating processed food most of their lives is nothing short of amazing.” - Dr. Pitcairn


All of that said, if your dog is sick, take him or her to your vet!

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FRESH, our signature fresh whole raw food for dogs, is made following the specific formulas and advice of Dr. Ian Billinghurst, an Australian veterinarian who has been using these same recipes on his own dogs and his patients very successfully for over forty years.


Care deeply for your dog, feed a FRESH diet, or add FRESH to a high quality kibble. Unless you make it yourself the way we do, this is a better way to feed your dog or cat.


Some of the features and benefits of FRESH include: