It's easy to introduce FRESH into your dog's diet! 

Most dogs gobble up their new food and never look back.


However, your dog might need to be introduced to their new food gradually. Sometimes you have to mix a bit with their normal canned food, gradually increasing it so that they are getting enough fresh food.


Don’t forget, most of our dogs are used to a highly-processed diet that contains artificial flavoring. It is important to stick with it, knowing that FRESH is a better option. None of our dogs had digestive issues or diarrhea after starting their new food, and not one customer has reported any digestive problems with FRESH, but keep an eye on your dog and add the new food gradually if you see loose stools.  

How much FRESH to feed depends on the weight of your dog and the ratio of FRESH to kibble you plan to feed.


Generally speaking, if you were to feed 100% FRESH you'd start with 2% of your dog's ideal body weight and adjust up or down depending upon your dog's activity level and weight. So, a 25 pound dog would require 1/2 pound of FRESH per day split into two meals, so, one container per day. If you plan to feed 50% FRESH to kibble, you'd cut your kibble in half and feed 1/2 of one container of FRESH per day, and monitor your dog's weight and condition.


Here is a guide, a range, a place to start. Every dog is different, so monitoring your dog is very important. If your dog is active or thin, feed more, less active and heavy, feed less. Smaller dogs might need more, larger dogs might need less. Don't forget to reduce kibble. 

Ideal Weight             100% FRESH               50% FRESH                 25% FRESH


10 lbs.                            1/3 container                 1/6 container                ----

20-30 lbs.                       1                                    1/2                                1/4

40-50 lbs.                       2                                    1                                   1/2

60-70 lbs.                       2 1/2                              1 1/4                             5/8 

80-100 lbs.                     4                                    2                                   1


FRESH is packaged in convenient microwave safe one cup containers (remove the food from the container if you plan to actually cook the food). Depending upon you and your dog, here are the options:


  • Thaw the food by leaving it in the refrigerator for as long as it takes to thaw, place a portion in your dog’s bowl on top of the kibble, pour enough boiling water over it to create a “gravy” and warm it, mix thoroughly, and feed. This is the method we use every day.

  • Thaw, heat or lightly cook the food in your microwave. Remove the cover from the container and microwave in one minute increments or use the thaw option on your microwave, until you are happy with the result, but as mentioned above, don’t cook the food in the container. Some dogs likes their food warmed. Don’t overcook – the idea is fresh and raw! In any case, you’ll find that it smells really good coming out of the microwave.


Don't leave the food out for longer than about 15 minutes, and store leftovers in the refrigerator.. Always follow the normal safe handling precautions for raw meat as you do for your own food.