The specific formulas used in our recipes were created by Dr. Ian Billinghurst an Australian veterinary surgeon who has been using his formulas on his own dogs and cats, and his patients, with great success for over 40 years. All food is ground fine including the bones. The ingredients are 100% natural, and human grade. FRESH has been responsible for increasing appetites and weight in dogs that won’t eat, decreasing weight in obese dogs on a processed food diet, curing diarrhea, reversing skin problems and bad breath. Over time some of the ingredients in processed food can cause “allergies”, diabetes, and a host of other maladies, including dental problems, according to Dr. Billinghurst, Dr. Becker, Dr. Goldstein and many others.